Work timeoff

Sporty&Rich

Brand Direction

Conceptual brand direction for a Sporty&Rich cycling collection.

Sporty&Rich — Cyclist with arms raised and white Sa.R typography
Sporty&Rich — Cyclist leaning over a bicycle with white Sa.R typography
Sporty&Rich — Overhead cycling campaign on a sunlit road
Sporty&Rich — Cyclist taking a break outside a café
Sporty&Rich — Blue Sa.R brand and typography study
Sporty&Rich — Black Sa.R brand and typography study
Sporty&Rich — Green Sa.R brand and typography study
Sporty&Rich — Tan Sa.R brand and typography study
Sporty&Rich — Navy polka-dot Sa.R pattern study
Sporty&Rich — Pink and white Sa.R stripe study
Sporty&Rich — Blue cycling jersey concept, front view
Sporty&Rich — Blue cycling jersey concept, back view
Sporty&Rich — Pink cycling jersey concept with a white chest stripe