Cove

Cove — Landing Page

This one came out of an interview process — instead of the usual loop they handed me something better… a brief. Design and build a landing page for Cove, an agentic platform for B2C companies that captures every potential customer interaction, tracks it, and responds — all on its own. I love a good prompt, and I love a time constraint even more. This came to life in roughly 48 hours… have a look.

I'd been dying to do a project with this dithered, pixelated animated look. The organic animations and shapes paired with the dithered effect feel natural yet robotic — perfect for an agentic tool that's supposed to feel like a natural assistant handling the hard parts for you. I started messing with animation in my other tool and landed on these calming animations, then let those lead the direction. Turning chaos into calm.

The hero is my favorite by far. I knew I wanted a full-bleed animation as the centerpiece, and this distorted flower thing came out so good. The white wordmark in the center took a lot of fiddling — I wanted it subtle and calm, fading in and out of the white that pokes through the animation. A whisper of the company, not a shout.

I like these understated, editorial pages for SaaS because they go against the grain of every other SaaS throwing a million logos, demos, and CTAs at you. It shows up in the quiet nav CTA with a cheeky hover I'm obsessed with, and the footer tagline hinting at more below.

The four pillars section racked my brain. I had info I needed to share and wasn't sure how to include it tastefully — the typical move is demo after demo and hope the user gets it. I opted for, you guessed it, something simple: plain language of the capabilities on the left, a nice visual on the right. The title text and progress indicators aren't in “traditional” spots, but they add just enough flair. It's also a sticky scroll section, which I typically HATE — the jury's still out on whether I've come around, but it was a fun experiment.

I'll be honest, the demo section is probably my least favorite… I'm just not a fan of typical demos, they're hard to do right. I had no actual product to base these on, so I went bare bones with a chatbot interface scenario. That said, I enjoy the little scroll journey you're taken on — it serves its purpose well, and I think I executed it fairly well with some fun “pop” animations.

We skipped the “in your face” CTA in the hero, but this is a SaaS… it has to go somewhere. I like putting them at the end as a bookend, a bit simpler and airy to keep the vibe. This Fraunces-and-Satoshi combo is a homer — it carries the feeling of the closing tagline and CTA. I love when typography does the work for you. Pair that with the same button hover and a gentle floor animation, and you're golden.